WE ARE SUNSEEKER
Sunseeker is the world’s leading brand for luxury performance motor yachts. Originally named Poole Power Boats, the company was founded by brothers Robert and John Braithwaite in 1969. The company changed its name to Sunseeker International in 1985 and has since become a global icon, with every Sunseeker the result of an uncompromising and unmatched approach to design, craftsmanship and performance.
From its manufacturing base in Poole, Dorset on the south coast of England, Sunseeker employs c.2,000 people and produces around 150 boats every year ranging from 38-161 feet with 98% being exported.
Poole is also the home to Sunseeker’s dedicated Design & Technology Centre, a unique facility which vertically integrates every detail of the yachts from the initial concept designs through to the finishing details including furniture, complex electrical systems, helm consoles and soft furnishings. As Sunseeker produces these components in its own dedicated facility, it is able to offer exceptionally high-quality control, craftsmanship and attention to detail.
Working very closely with over 100 retail and service locations in 74 countries, service and product support is a key priority in maintaining customer satisfaction.
As a prominent business within the county and one of Dorset’s largest employers, Sunseeker continues its work with charities including Macmillan Cancer Support, a charity that resonates with its employees who have already raised donations approaching £100,000 during just three years. In addition, it continues its support of their annual Dorset Bike Ride which has raised over £1million since Sunseeker’s involvement began.
The Sunseeker range constantly sets new standards and benchmarks. From the majestic Superyacht, Yacht, Ocean range, through to the luxurious Manhattan range, the iconic Predator models, dynamic Sports Yacht and the agile Performance range, each Sunseeker is the result of an uncompromising approach to innovative design and engineering excellence. Never settling for second best, it is this spirit of excellence that has driven Sunseeker to its pre-eminent position in the leisure marine industry today.
ANDREA FRABETTI - SUNSEEKER CEO
Andrea Frabetti joined Sunseeker as Chief Technical Officer in January 2019 before being promoted to Chief Executive Officer in June 2019.
With nearly 30 years of marine industry experience and having held various roles across key brands in the yachting world, Andrea Frabetti’s skills and passion for innovation have fed into Sunseeker’s new product development strategy which saw the range double between 2019 – 2021. His uncompromising eye for design and detail can be seen across copious projects throughout his career.
Having graduated from the University of Genova as a Naval Architect and Marine Engineer, Andrea Frabetti then went on to study for a Masters degree in Business Administration at the University of Bologna.
The marine industry is a way of life for Andrea, who enjoys spending time in and on the water whenever he can, especially with his family in Italy.