Sunseeker is delighted to announce the appointment of a new distributor in the Middle East. Trading under the name Sunseeker Gulf, the distributor will exclusively represent the British motor yacht builder in the region and will be led by the experienced John Bush and Brett Noble.

Sunseeker has been a key player in the Middle East market, supplying new yachts to customers for over 20 years. The appointment of Sunseeker Gulf will allow Sunseeker to develop its presence in the UAE, Kuwait, Qatar, Saudi Arabia, Oman and Bahrain, with its head office based in Dubai. Following the phenomenal success of the Sunseeker Showcase in Poole and Hong Kong, Dubai will benefit from the new showcase concept that offers an unparalleled client experience.

Sunseeker Gulf will enhance a global development strategy for the yacht builder. This new appointment in the Middle East will allow Sunseeker to participate in regional events and lead-generation activities.

Sean Robertson, Sales and Marketing Director at Sunseeker, commented: “Our new alliance with Sunseeker Gulf will offer the market direct and unprecedented access to the entire Sunseeker range. Yachts ranging from 55 to 160 feet will offer prospective customers a diverse portfolio of luxury motor yachts, from the all-new and incredibly exciting Superhawk 55 to the magnificent 100 Yacht and recently launched Ocean range.”

Douglas Culverwell, Director of Distributor Development, added: “We are delighted to unveil Sunseeker Gulf as our new distributor in this critical market. Their strength and expertise will offer exceptional customer service and ample opportunity to develop our presence in the region.”

John Bush, Founder of Sunseeker Gulf, commented: “We are incredibly proud to embark on a new venture with Sunseeker. Representing an iconic brand in a growing market will enable us to develop our business in the Middle East. We are very excited to present the incomparable quality found in Sunseeker’s yachts. As true leaders in yacht design and innovation, this is an exceptional new offering to the Middle East market which sees us represent one of the most prestigious yacht brands in the world today.”

Sunseeker Gulf will debut at Dubai Yacht Show 2023 with a stunning line-up of luxury motor yachts.

ABOUT SUNSEEKER GULF:

Sunseeker Gulf is part of The Bush & Noble Group which was established in 2012 by co-founders John Bush and Brett Noble. 

Bush & Noble is a vibrant and experienced yacht company, continuingly offering a fresh approach to the marine industry in the Middle East. The core aspects of Bush & Noble comprise a yacht consultancy service focused on providing yacht owners with advice and guidance on any aspect of building, buying, selling or owning a yacht, together with a brokerage division to facilitate the purchase and sale of yachts worldwide.

Headquartered in Dubai since inception, Bush & Noble has been actively involved in the development and improvement of the leisure marine sector in the UAE. 

In 2009 John was a co-founder of The Marine Leisure Association of the Emirates, an organisation made up of marine trade partners and government departments dedicated to promoting safe and active boating throughout the UAE. The association has been relaunched recently as the Leisure Marine Association MENA which will undoubtedly bring boating in the region to a higher standard, Bush & Noble are proud to take an active on-going role in the new association. 

Brett is an industry veteran born in Australia who has worked in the yachting industry for over 25 years. Starting his career in boat building, Brett managed global markets with a focus on delivering excellent customer service. The competencies he developed over the years in boat building equipped him with the skills to found Bush and Noble. The brokerage business allowed Brett to gain an intimate knowledge of the Middle East market, especially customer-specific requests. With attention to detail and technical expertise, Brett and his team expertly manage the sale and build of some of the largest custom yachts in the region, cementing the company’s reputation for Superyachts in the industry.