In an age of automated production and assembly, sunseeker’s commitment to creating a hand built product is easily understood.
The reason is, there isn’t a better way. Modern computer aided design and construction techniques can manufacture precision components and streamline production, but the immaculate detail and finish of a Sunseeker motoryacht, inside and out, can only be achieved by skill and dedication. This human factor, and its influence on the finished product cannot be replicated by a machine, which might be able to sand and polish a given number of times, but will never be able to tell when the end result is right. The fact that the end result is right on a Sunseeker is as much thanks to the people who built it as to the technology that first mapped it out.
Nor can a machine pay close attention to detail; it takes a person to do that. A person who takes a pride in their workmanship, the ability of their own two hands to create a look and a finish of real beauty – a Sunseeker person, in fact.